An interesting example of marketing at work: a publisher changes the title and cover design pretty radically between the hardback publication and the paperback version. This is the most unsubtle case of this I've ever seen (and this is no knock on the author: I've really enjoyed Tim Parks's novels and translations over the years, and his
NYRB posts about translation and literature are always fascinating.)
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| Original hardback |
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| Forthcoming paperback |
The bust-featuring cover also features a much more lowbrow paper to quote a blurb from.
My original assumption was that this was a case of the publisher desperately compensating for poor hardback sales, but it's more complicated:
Sex is Forbidden was Parks's original preferred title, and the title under which the book was published in translation.
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