On Sunday, February 3, 2019, Frank’s® RedHot® will run #FranksSweepstakes on Twitter, asking participants to “Put That Emoji on Everything” for a chance to win products or services seen on Game Day.
The sweeps works like this — during an ad for a product or service in one of the categories designated by Frank’s, just tweet the Cayenne Pepper emoji and the corresponding emoji representing that category (beer, car, avocado, etc.) plus #FranksSweepstakes, and you’ll be entered for a chance to win the related prize like a trip, gift cards and even a car.
“This certainly brings to life our signature catchphrase, ‘I Put That S#!t on Everything,’ said Alia Kemet, Creative & Digital Strategic Director, with Frank’s brand. “We wanted to create a fun Game Day call to action for hot sauce lovers everywhere during commercial breaks to gamify the at-home experience and put Frank’s (and an emoji) on everything.”
Sweepstakes participants can pregame with Frank’s too thanks to a partnership with chef, filmmaker and author Andrew Rea of Binging with Babish. Look for his spin on party food using Frank’s original cayenne pepper sauce on FranksRedHot.com/recipes.
The “Put That Emoji on Everything” Sweepstakes will begin at 3:30pm ET on Sunday, February 3, and run through 11:59pm ET. For complete official rules and eligibility, visit FranksRedHot.com/sweepstake… and don’t forget to put that s#!t on everything this Game Day!
This sweepstakes is part of a new Frank’s campaign including TV and online videos led by creative agency, Grey New York. “We’re taking a subversive approach to prove that Frank’s goes with everything you typically see on Game Day — even things you really, definitely, absolutely wouldn’t expect,” said Rob Lenois, Deputy Chief Creative Officer at Grey.
Frank’s RedHot – Every Food Commercial
Frank’s RedHot – Coworker’s Lunch
Frank’s RedHot – Astronaut Commercial
About Frank’s
It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank’s RedHot adds the perfect blend of flavor and heat to your favorite foods. Frank’s Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit www.Franksredhot.com for more information and recipes.
Frank’s is one of McCormick & Company's brands. As a global leader in flavor, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings the Joy of Flavor to Life™.
CREDITS
CREATIVE AGENCY: Grey New York
Advertiser: Frank's Redhot
Spot Title:
• Every Food :30 / :15
• Co-worker :06
• Astronaut :06
First Air Date: 1/14/19
Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Rob Lenois
Executive Creative Director: Jeff Anderson
Creative Director, Art Director: Kevin Gentile
Creative Director, Writer: Mike Abell
Managing Director: Ben Tauber
EVP, Global Account Director: Mercedes Campos
Account Supervisor: Sean Griffin
Senior Account Executive: Crystal Lee
Strategy Director: Kathryn Phillips
Digital Strategist: Deanna Meyer
Project Manager: Raya Rios
EXECUTIVE PRODUCTION: TOWNHOUSE
Townhouse EVP, Head of Integrated Production: James McPherson
Townhouse SVP, Associate Head of Integrated Production: Tania Salter
Townhouse Executive Integrated Producer: Adam Seely
Townhouse Integrated Producer: MJ Soler
Production Company: Community Films
Director: Greg Bell
Director of Photography: Mark Bliss
Editorial Company / Editor: Mackcut, Erik Loi
Music/Sound Design / Sound Engineer: Sound Lounge, Tom Jucarone
VFX Company: Method Studios
Creative Director: Randie Swanberg
Senior Supervising Producer: Tsiliana Jolson
VFX Producer: Kristin Engdahl
VFX: Producer: Alyssa Giuliano
Compositor: Ryan Leonard
CG Supervisor : Alex Cheparev
Lighting: Da Kim
Flame Artists: Chihcheng Peng, Chris Hunt, Elsa Tu
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