Newby's Ace Hardware, Lock's N Beards salon and Snapdragons Floral will host Dressing Up at the Plaza, an event that will allow girls to buy used prom dresses for $25 to $30, from 10 a.m. to 4 p.m. Saturday and Feb. 9 at the City Plaza in Devils Lake. Residents from across the Devils Lake region have donated 90 prom dresses for the inaugural affair.
"This will be something that will give that girl a lifetime memory of being able to go to prom in a nice dress," Ace Hardware manager Tom Rost said.
Prom dresses often can cost hundreds of dollars, and that doesn't include the price tag for flowers, shoes, jewelry, hair styling and dinner.
Rost got the idea to from a convention he attended in Chicago, where an Ace Hardware owner in Montana presented on a similar effort they set up after a teenager who worked at the store died in a crash. The Montana business wanted to do something in memory of the girl.
"Then spring came along," he said. "The other young girls working in the store were talking about prom and how the dresses are so expensive."
Rost and others knew the problem existed in Devils Lake: parents and children spend money on an expensive dress, only to wear it once. He teamed up with Desiree Bouvette and Jessica Dalziel, the owners of Lock's N Beards and Snapdragon, respectively, to get the word out for the event. The group has received jewelry, shoes and even a few suits and tuxedos for boys, Rost said.
The dresses have come not just from Devils Lake but small towns across the region, Bouvette said. She called the response from donors amazing.
"How many dresses do we all have in the closet that just sit there from prom and they're worn once?" she asked, adding that Dressing Up at the Plaza makes the dream of attending prom more accessible.
The event gives parents and girls a less expensive option for prom, said Dalziel, who will offer coupons for $10 to $15 off of her shop's floral arrangements for prom. She also donated several dresses, some that are new.
"Everybody deserves to be able to go to prom, and this a way to give them a chance to do that," she said. "Prom is a moneymaker for me, so this is a way for me to give back."
Dunn Brothers also will provide free coffee for parents who come in with their daughters.
The group of businesses that are located in the City Plaza plans to cover its expenses and save money for advertising for a similar event next year, Rost said. If Dressing Up at the Plaza does have any extra money, it will be donated to a local charity, he said.
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